atiwo designs handmade jewelry

Rebrand strategy including a logo redesign for multicultural artisanal goods, Atiwo Designs Handmade Jewelry.

Year
2021

Client
Atiwo Designs

BEFORE

AFTER

The word “Atiwo” is the root of the founder’s family name and means “trees” in the Ewe language (from Ghana and Togo). A brand that targets Africans and the African Diaspora exhibiting natural, vibrant, playful, sun-kissed patterns and elements.

Designer: The Playful Llama

Brand & Marketing Strategist: Denise Aguilar

Brand: Atiwo Designs